Facing public cynicism about big banks, Commbank needed to build new trust with Australians. In a nationwide campaign, we used ATM machines in a new way by designing them to ask simple 'yes' or 'no' questions on important cultural issues such as home loans, small business and national education. The data collected helped inform new products, services and advice specific to communities around the country with an highly positive response. ‘ATM’s That Listen’ was awarded with a Silver Lion for creative data at the Cannes Lions Festival of Creativity 2018.
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