To promote Lynx Bodyspray amongst a teenage male market, the solution was to launch an airline. Today 'LYNX Jet' is an ongoing Unilever product and resulted in the most successful promotion in the brands history.
To promote Lynx Bodyspray amongst a teenage male market, the solution was to launch an airline. Today 'LYNX Jet' is an ongoing Unilever product and resulted in the most successful promotion in the brands history.
