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Need for Tweed

If you've seen the true story of 'Argo', you might have noticed that CIA Agent Mendez (played by Ben Affleck) wore a tweed jacket throughout the film. We discovered that the real life Agent Mendez, now retired, had a favorite tweed jacket that he wore during that time. To coincide with the film release of 'Argo', we presented Agent Mendez with a new Harris Tweed jacket and used the story to launch a destination for Harris Tweed called 'Need For Tweed'.  

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CASE STUDY VIDEO